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Personal Brand vs. Expert Brand: Which One Actually Gets Agents Hired?

Lead Generation

+3

Personal Brand vs. Expert Brand: Which One Actually Gets Agents Hired?

We spent two years building your brand. Now we build you into the expert.

Auggie Diaz

•

Nov 10, 2026


Should I Turn On Google's New AI Messaging for My Business Profile?

Real Estate Agents

+2

Should I Turn On Google's New AI Messaging for My Business Profile?

Google just hired an employee for your business. Here's how to train it before it talks to your customers.

Auggie Diaz

•

Nov 5, 2026

Can a Boutique Real Estate Agency Outrank the Big Brokerages on Google?

Real Estate Agents

+1

Can a Boutique Real Estate Agency Outrank the Big Brokerages on Google?

I Googled "best real estate agent in Jericho NY." Our 20-agent brokerage owns the map. The 300-agent brands next door don't own theirs.

Auggie Diaz

•

Oct 16, 2026

Is SEO Still Worth Paying For Now That People Search With AI?

Real Estate Agents

+2

Is SEO Still Worth Paying For Now That People Search With AI?

SEO, Local SEO and GEO aren't competing. Here's how they work together, and where your money should go first.

Auggie Diaz

•

Oct 14, 2026

Everything we have published

Walk reports, counts and the occasional argument, newest first.

Personal Brand vs. Expert Brand: Which One Actually Gets Agents Hired?

Nov 10, 2026

•

5 min read

Personal Brand vs. Expert Brand: Which One Actually Gets Agents Hired?

We spent two years building your brand. Now we build you into the expert.

Auggie Diaz
Auggie Diaz
Should I Turn On Google's New AI Messaging for My Business Profile?

Nov 5, 2026

•

3 min read

Should I Turn On Google's New AI Messaging for My Business Profile?

Google just hired an employee for your business. Here's how to train it before it talks to your customers.

Auggie Diaz
Auggie Diaz
Can a Boutique Real Estate Agency Outrank the Big Brokerages on Google?

Oct 16, 2026

•

4 min read

Can a Boutique Real Estate Agency Outrank the Big Brokerages on Google?

I Googled "best real estate agent in Jericho NY." Our 20-agent brokerage owns the map. The 300-agent brands next door don't own theirs.

Auggie Diaz
Auggie Diaz
Is SEO Still Worth Paying For Now That People Search With AI?

Oct 14, 2026

•

4 min read

Is SEO Still Worth Paying For Now That People Search With AI?

SEO, Local SEO and GEO aren't competing. Here's how they work together, and where your money should go first.

Auggie Diaz
Auggie Diaz
What Does AI Check Before It Recommends a Local Business?

Oct 13, 2026

•

4 min read

What Does AI Check Before It Recommends a Local Business?

Before AI recommends you, it checks your references. Here are the five places it looks.

Auggie Diaz
Auggie Diaz
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AskAuggie — Real Answers for Real Estate, Marketing & Business

Unlock the secrets of successful lead generation with expert insights and strategies tailored for realtors, insurance, mortgage agents, local businesses, and yes even real estate buyers and sellers.

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